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What is Digital Signage?
No matter the industry, Synergex Digital Signage solutions give retailers the ability to build loyalty and brand awareness, enrich customer experience, and drive bottom-line results. According to the Point of Purchase Advertising International (POPAI), approximately 75% of buying decisions are made at the point of purchase. This number reflects the industry-wide interest and need for increase in in-store advertising and promotions. Revolutionary, adaptable and alluring, Digital Signage permits you to customize content to your clientele, thereby reaching them when they're most responsive. Synergex Digital Signage Solutions allows for flawless integration into any environment, while delivering a flexible and conducive product.
Who Benefits from Digital Signage?
Digital Signage enables retailers and brand marketers to use vibrant, media-rich messages directed to the right audience- anytime, anywhere. This method ensures message control while allowing for the delivery of real-time content driven by time, location, demographics, and promotions. The ability to impact viewers and customers is increased by the use of full motion and colour video, interactive touchscreens and a multi-feed functionality that allows for varying images.
Digital Signage can be a powerful tool to increase revenues and decrease costs by:
- Emphasizing specific high margin items, specials and limited offers in real-time.
- Promoting and up-selling featured products at point of purchase.
- Ability to change targeted messages faster, more easily and less expensively compared with printed signage.
The Synergex Advantage
In addition to cost effectiveness and revenue increase, Synergex Digital Signage provides an aesthetically driven solution while utilizing the latest in technological advances. Digital Signage solutions can further enhance the customer experience through:
- Multi frame wide screen LCD displays available in 15" to 47" LCD displays
- Easy to use Synergex Media Player
- Real-time feeds for weather, news, sports and entertainment
- Seamless integration from the Synergex Digital Signage solution into the Synergex SmartHeadTM POS system.
Digital Signage will also prove invaluable in providing timely in-store sales and product education to employees while keeping them up-to-date about the organization and its offerings. Regardless of your target audience, one thing is for certain: Synergex Digital Signage will revolutionize the way your organization communicates and advertises its products.
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